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Photography is not just about pictures. In my world, photography is art. By creating art, you can offer your client more than just photos, you offer them an experience.
One key concept that I abide by is the selfless nature of photography. In fine art wedding photography, you should capture the event, people, and experience. Many creatives focus on how they want to portray their clients, when in reality, the focus should be on how the clients want to see themselves.